Key to Second Deposit Written Statement text - Added text and deleted text
 

CHAPTER 15: WOLVERHAMPTON CITY CENTRE

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15.1 Introduction 245
15.1.3 Objectives 245
15.1.4 Strategy 245
15.1.13 Shopping Quarter 247
15.1.15 Cultural Quarter 247
15.1.18 University Quarter 247
15.1.21 Wolverhampton Urban Village 248
15.1.22 St John's Urban Village 248
15.1.24 Chapel Ash 248
15.1.26 All Saints / Royal Hospital Area 249
15.1.28 Canalside Quarter 249
15.1.30 General Policy 249
     
15.2 City Centre Shopping Strategy 249
  Policy CC1: City Centre Shopping Strategy 249
     
15.3 City Centre Business and Employment 250
  Policy CC2: City Centre Business and Employment 250
     
15.4 City Centre Housing 251
  Policy CC3: City Centre Housing 251
     
15.5 City Centre Environment 252
  Policy CC4: City Centre Environment 252
     
15.6 City Centre Access and Mobility 254
  Policy CC5: City Centre Access and Mobility 254
     
15.7 Shopping Quarter 256
  Policy CC6: Shopping Quarter 256
     
15.8 Cultural Quarter 257
  Policy CC7: Cultural Quarter 257
     
15.9 University Quarter 258
  Policy CC8: University Quarter 258
     
15.10 St Johns Urban Village 258
  Policy CC9: St Johns Urban Village 258
     
15.11 Chapel Ash 260
  Policy CC10: Chapel Ash 260
     
15.12 All Saints / Royal Hospital Area 261
  Policy CC11: All Saints / Royal Hospital Area 261
     
15.13 Canalside Quarter 261
  Policy CC12: Canalside Quarter 261
 
 
   
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15.1

Introduction

15.1.1 Wolverhampton City Centre is a vital asset for the City, which needs continual improvement and investment. It is a focus for shopping, leisure, employment, and civic functions and, increasingly, a place for people to live. It also captures the City's identity. A clear, robust, positive and up-to-date planning framework is essential to secure successful regeneration of the City Centre.
15.1.2 The main purposes of the City Centre Inset are: -
 
  • to promote a vision for the City Centre;
  • to provide a strategy and policy framework which defines the future shape and role of the City Centre;
  • to provide a basis for monitoring and reviewing the performance and success of the City Centre.
Objectives
15.1.3 The Council will continue to help create and sustain a City Centre that: -
 
  • ˇ is alive and vibrant both day and night, with a range of different uses and activities;
  • is repopulated by a 'balanced' and 'active' community;
  • is safer, more accessible, healthier, welcoming and attractive to all;
  • offers a top quality shopping, cultural and leisure experience;
  • is committed to academic excellence and life-long learning;
  • meets the needs of businesses, investors, and the whole community, and builds upon the strengths of the City's ethnic diversity;
  • is a place that both retains strong traditions and also allows opportunities for innovative new development.
Strategy
15.1.4 The Council considers it is essential to improve the competitive performance of Wolverhampton as a sub-regional centre for retailing, leisure and employment, particularly in order to: -
 
  • meet the competitive challenge from other neighbouring centres (such as Walsall, Birmingham, and Telford, and Merry Hill);
  • strengthen market penetration in the main catchment area;
  • prevent further erosion of the catchment area and draw shoppers and expenditure back to Wolverhampton.
15.1.5 There are a number of issues that must be addressed if the City Centre is to be the focus for the regeneration of Wolverhampton. Essential elements must be to build upon the Centre's key strengths as a traditional City Centre whilst addressing key weaknesses, particularly in terms of quality and choice of major retailers.
15.1.6 A diverse and dynamic City Centre is one which: -
 
  • meets its sub-regional requirements for retailing, leisure and employment; ˇ meets the needs of all social and age groups in the City;
  • s safe, and attractive to residents, visitors, businesses and investors;
  • promotes a high quality image of Wolverhampton as a focus for attracting investment in the City.
   
   
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15.1.7 The Council accepts that the City Centre core area (within the Ring Road) (27)cannot meet all of these requirements. It is essential that all developments which attract a large number of users or which contribute to the City's sub-regional role and to the image and profile of the City should be located within or on the edge of the City Centre wherever possible. This is consistent with the sequential test approach set out in Chapter 9: Shopping and the Role of Centres.
15.1.8 Development of key sites on the edge of the core can enhance the image of the City Centre and the City as a whole if they are part of a planned and sustainable extension to the City Centre core area, and have effective links with the core to secure full integration. Many components of the Wolverhampton Town Centre Action Plan 1995 remain valid and crucial to the City Centre's health and have been rolled forward into the UDP and new City Centre Action Plan. Examples already being promoted are the Urban Village and the Cultural Quarter. A series of independent edge-of-centre developments would not be appropriate.
15.1.9 Main components of the strategy are: -
 
  • to continue to give priority to strengthening and creating new development opportunities within the core area, particularly for shopping (the 'Shopping Quarter');
  • to undertake a planned and sustainable extension to the core area for specific uses and functions;
  • to create a safe, welcoming and easily accessible City Centre;
  • to create a townscape of distinction and environmental excellence.
15.1.10 Another key component of the strategy is to build upon the distinctive character and strengths of different areas of the City Centre, in order to create unique foci for regeneration which reinforce the wider role of the centre. This has been achieved through the definition of a number of quarters, each with a particular character and range of functions: -
 
  • Shopping Quarter (Primary Shopping Area) (1)
  • Cultural Quarter, inc Artists Quarter.
  • University Quarter
  • St John's Urban Village
  • Chapel Ash ˇ All Saints / Royal Hospital
  • Canalside Quarter
15.1.11 For each quarter, a vision and set of integrated proposals has been developed, to regenerate, reinforce and enhance the roles of the quarter and to create a broad mix of uses and activities which expands the range of functions within the City Centre as a whole. The boundaries of the quarters emphasise their close links and overlapping functions. It is important that each quarter evolves as an integrated active component of the City Centre. The co-ordinated approach for each quarter offers: -
 
  • An integrated way of thinking, critical to a move towards sustainable development and economic, social, and environmental regeneration;
  • An integrated way of resolving the various demands placed on the City Centre;
  • An integrated approach to land-use and transportation issues;
  • Opportunities for integrated and co-ordinated public and private action and investment.
   
   
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15.1.12 The City Centre Inset provides a context for more detailed Supplementary Planning Guidance contained in the City Centre Action Plan, the St.John's Urban Village Framework Plan and the Canalside Quarter Implementation Plan, and detailed Development Briefs for the Royal Hospital Area and other specific developments sites. In the event of any potential conflict between the UDP and Supplementary Planning Guidance, the policies as set out in the UDP will prevail.
   
Shopping Quarter
15.1.13 The Shopping Quarter is characterised by prime shopping locations such as Dudley Street, the Mander and Wulfrun Centres and Beatties Department Store, but also includes other traditional shopping streets within the Ring Road, such as Queen Street, Lichfield Street, Darlington Street and Worcester Street. Whilst the prime shopping streets are similar in character and function, other traditional shopping streets lie in areas with very different characters and overlap with other quarters such as the Cultural Quarter and St John's Urban Village.
15.1.14 The strategy for this quarter is based on enhancing the attractiveness of the area for shopping through a number of proposals to improve existing shops and secure new developments. For the purposes of proposals for retail development and the application of the sequential test as set out in Policies SH3 and SH4, the Shopping Quarter equates to the Primary Shopping Area. (2)
   
Cultural Quarter
15.1.15 The Cultural Quarter, located within the Ring Road, forms the heart of leisure and cultural activities within the City Centre and will be the focus for future tourism activity. Within this area is the Artists Quarter, based around Princess Street, Berry Street and Princess Alley. Parts of the area also fall within the City Centre Conservation Area.
15.1.16 Considerable success has already been achieved within the Cultural Quarter, particularly in respect of the development of the evening economy. The City Centre has become regionally renowned for quality of entertainment and venues and safety of visitors.
15.1.17 The strategy for this quarter is based on maintaining the standards that have been set through the evening economy, and expanding the role and function of the area. With the provision of a wider range of cultural and leisure activities in the Cultural Quarter, visitors will be encouraged to mix shopping and leisure or cultural visits in one trip.
   
University Quarter
15.1.18 The University of Wolverhampton City Centre Campus comprises two sites, north and south. The former lies between Stafford Street and North Street and houses the Schools of Art and Design and Legal Studies. North Road and Randall Lines Halls of residence are close by. The City Centre (south) campus lies within the Ring Road, between Stafford Street and Wulfruna Street. It houses the main learning and research facilities and the Harrison Centre, which combines traditional library services with hi-tech access to the Internet.
   
   
   
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15.1.19 The University of Wolverhampton City Centre Campus plays an important role in the educational, economic and social life of the City Centre. Its Arena Theatre, for example, is a valuable leisure / arts and cultural facility, hosting plays and dance exhibitions for local and national companies, including work by the University's own dance and drama students. The University's expanding student population also supports the City's economy.
15.1.20 The aim for this area is to continue to provide high quality teaching, learning and research facilities and a high quality campus environment.
   
Wolverhampton Urban Village
15.1.21 The Wolverhampton Urban Village comprises the southern third of Wolverhampton's City Centre, as defined by the Ring Road, together with two 'arms', namely Chapel Ash stretching to the west and All Saints / Royal Hospital area extending to the east. The area contains a mix of secondary and tertiary retail areas, office accommodation and some enclaves of attractive old buildings, but much property and land that is not effectively used. There are currently only small numbers of residential properties in this area.
   
St John's Urban Village
15.1.22 The St John's Urban Village Quarter forms a key part of Wolverhampton Urban Village. The area contains the Old Hall Street, (3) St John's and Worcester Street Conservation Areas. It also contains an area designated as the 'Learning Quarter'. This area is based around Old Hall Street and contains the Adult Education Service headquarters, the City Library and what will shortly become the City Centre base for the City of Wolverhampton College.
15.1.23 The strategy for this historic part of the City Centre is to bring back vitality through economic and social regeneration. This will be achieved through the provision of mixed-use development, such as new houses and flats of mixed tenure, and new shopping, food and drink, office and other commercial development, capable of generating new employment opportunities. Within the Learning Quarter the aim is to introduce new innovative learning facilities that are of national and regional significance.
   
Chapel Ash
15.1.24 The Chapel Ash Quarter is an important part of the City Centre lying to the west and north-west of the Ring Road and centred on Chapel Ash commercial area, which was once a thriving Victorian / Edwardian suburb. The units in this area are small specialist shops and offices providing services for the City and local needs. They play an important and complementary role in the functioning of the City Centre. Many of the upper floors are vacant or under-used. The area includes the Chapel Ash Conservation Area and parts of the Park and City Centre Conservation Areas.
15.1.25 The strategy for this quarter is based on retaining the area as a focus for speciality shops, and other service activities, together with associated retail, business, leisure and housing development.
   
   
   
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All Saints / Royal Hospital Area
15.1.26 The All Saints area forms the eastern part of the Wolverhampton Urban Village. It consists of a traditional residential area and some large derelict buildings, including the Royal Hospital buildings and the former Travel West Midlands Bus Garage. There are a large number of empty houses and the area suffers from a poor image with a deteriorating housing stock. Commercial properties abut the Ring Road and some investment has occurred close to the City Centre. The area forms part of the wider All Saints and Blakenhall Community Development New Deal for Communities Area (see Policy S1). A Master Plan is currently being prepared for this area, which will be adopted as Supplementary Planning Guidance.
15.1.27 The strategy for this quarter is to create a sustainable residential community that compliments and balances new developments in the area, to improve the quality of life for residents and businesses and to promote the successful regeneration of the area.
   
Canalside Quarter
15.1.28 The Canalside Quarter lies to the north and east of the City Centre. The area is dominated by transport infrastructure which presents strong physical barriers to movement into and within the area and prevents the development of a coherent character. Major roads form boundaries to the area e.g. Ring Road St Patrick's and St David's, Cannock Road, and Horseley Fields and Wednesfield Road bisects the area from east to west. The present railway line, High Level Station and the Birmingham Main Line canal also form major boundaries.
15.1.29 The strategy for this quarter is based on improving the image of the area, improving the linkages to and within it and securing the sensitive refurbishment and re-use of its historic buildings, and the introduction of sustainable mixed-use canalside development.
   
General Policy
15.1.30 Policies SH21 and SH54 define the role of Wolverhampton City Centre in support of the above strategy and form the context for the policies and proposals in this Chapter. More detailed policies and proposals are contained in Supplementary Planning Guidance, including the City Centre Action Plan. (4)
   
 
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15.2

City Centre Shopping Strategy

Policy CC1: City Centre Shopping Strategy
 
The main priorities are: -
1. To strengthen and create new development opportunities within the Primary Shopping Area traditional main shopping area, defined as the 'Shopping Quarter' (see Policy CC6); (5)
2. 2. Development of the approved mixed use proposals at Raglan Street including a major foodstore and bulky comparison retail units with strong links to the Primary Shopping Area, To identify sites within the Raglan Street area for food and bulky comparison retail development and within the Royal Hospital area for bulky comparison retail development, directed at reinforcing and expanding the role of the Centre (see Policies CC10, CC11, SH121 and SH132). (6) (7) (8)
 
   
   
   
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15.2.1 Whilst the Strategy for the City Centre is to broaden its role and promote a variety of uses, retailing and associated services are likely to remain the dominant function. The ultimate success of the City Centre and its vitality and viability will depend upon the attractiveness of the Centre as a shopping destination. Therefore, it is vital that the City Centre maintains and enhances its retail role.
15.2.2 The attractiveness of the retail quarter for shopping will be enhanced through a number of proposals to improve its existing shops and to secure new developments (see Policy CC6).
   
 
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15.3

City Centre Business and Employment

Policy CC2: City Centre Business and Employment
 
The main priorities are: -
i. To strengthen and diversify the City's economic base to the benefit of all its residents and businesses and to safeguard and create new jobs;
ii. To balance economic regeneration with social and environmental objectives.
The key policies and proposals are to: -
(i) New Office development
  • Continue to focus office development in the City Centre;
  • Encourage the provision of good quality office space in the City Centre particularly within the Ring Road;
(ii) Vacant office space
  • Encourage the conversion and refurbishment of redundant / outmoded office space subject to Policy B7 (9) for other uses e.g. residential, subject to car parking and amenity considerations; (10)
(iii) Existing industrial areas [Map 15/6]
  • Consider alternative uses for vacant / obsolete sites and buildings within existing industrial areas, (such as the Blakenhall area), which are not within any Quarter subject to Policy B10, providing the following criteria are met
a) It can be demonstrated that continued industrial use is not economically viable;
b) Demand can be demonstrated for other uses more appropriate to maintain the role of the City Centre, such as residential, offices and Leisure; and
c) The proposed uses do not conflict with other UDP Policies. (11)
 
   
15.3.1 The office market in Wolverhampton has declined over the past few years. The most severe impact has been within the Ring Road. Conditions are such that speculative office development is unlikely and the refurbishment of existing offices is unviable. Although demand for office space particularly within the Ring Road is low at present, good quality facilities are still desired. Generally the demand is from local businesses wishing to expand or new businesses setting up in the area. This is likely to continue, particularly for small-scale office users. There are opportunities to use existing redundant or outmoded office space for other uses such as residential, for example within St John's Urban Village.
   
   
   
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15.3.2 The boundaries of the Waterloo Professional Quarter could be extended to meet the demand for small scale offices Office activity in the Waterloo Road area of the City Centre could be intensified, possibly through the conversion of existing properties in Chapel Ash in the shorter term or the attraction of a major single occupier in the medium to long term. The St Johns Urban Village could also cater for the demand for small-scale offices, through the refurbishment of existing buildings or new development. (12)
15.3.3 With respect to large-scale office development this is realistically only likely to take place on a pre-let basis. Generally larger enquiries of a design and build nature are looking to the south of Birmingham along the M42 corridor. There is a need however to ensure that sites are available on high profile / high quality locations close to the Ring Road to attract such development. Such development can also assist in providing the mix of uses necessary to extend the City Centre into wider areas such as the Canalside Quarter.
15.3.4 Providing living accommodation in or close to the City Centre encourages walking to work and also make a significant contribution to the available housing stock. (For example, by the conversion of vacant office space or space above shops to residential flats). A balanced approach will be needed, however, to ensure that future office space requirements and job opportunities are not prejudiced.
15.3.5 The decline in traditional manufacturing industries has resulted in areas of derelict land and empty industrial buildings mainly within established employment areas on the periphery of the City Centre, for example the Canalside Quarter and Blakenhall area. It is recognised that these areas could be regenerated to once again provide an important economic and employment role. If buildings in such areas become obsolete or are not suitable for re-use or conversion for industrial growth sectors, then alternative uses should be considered for both buildings and sites.
   
 
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15.4

City Centre Housing

Policy CC3: City Centre Housing
 
The main priorities are: -
1. To encourage the retention of existing housing, wherever possible, and to improve the quality of the living environment as the opportunity arises;
2. To continue to promote new and refurbishment housing schemes, particularly within Wolverhampton Urban Village, as part of a sustainable mix of uses.
   
Urban Village Principles
In order to create a sustainable City Centre urban village environment, the following principles will be applied to new residential development: (13)
a) Promotion of Living Over The Shop schemes and the conversion of under-used or vacant non-residential buildings to residential use, where this will create a satisfactory living environment;
b) Encouraging mixed use development;
c) Securing consistently high quality of design;
d) Promoting high density development - at least 40 - 50 dwellings per hectare and more and over 100 dwellings per hectare in appropriate locations;
e) Provision of minimal car parking areas to encourage sustainable transport - maximum 1 parking space per dwelling; (14)
f) d) Achievement of 20% affordable housing and a variety of housing types across the City Centre, to help create a mixed community;
g) e) Securing contributions towards recreational open space, public realm improvements and supporting facilities.
 
   
   
   
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15.4.1 In the recent past there were significant areas of housing in and around the City Centre, but much has been lost through clearance. The enclaves of housing that remain are often characterised by a poor quality environment. However, as "urban" living in high density, high quality City Centre flats becomes increasingly popular, Wolverhampton City Centre is once again becoming a place where people wish to live. A number of high quality residential schemes are currently being developed such as Princess Lofts in the Cultural Quarter and Redrow Homes scheme in the Canalside Quarter.
15.4.2 The Council is promoting the development of an urban village within the City Centre (the Wolverhampton Urban Village). The aim is to create a living heart to the City, re-populated with a well balanced community and characterised by a mix of land uses designed to be compatible and complementary, recapturing many of the traditional benefits of urban living. Residents of the City Centre will benefit from proximity to major public transport routes, jobs, services, leisure facilities and the regenerated canalside area. In return, residential development will stimulate the regeneration of the City Centre by creating a thriving, mixed use environment and bringing under-used and derelict land and buildings, many of historical importance, back into effective use. Residential development will also be encouraged in the rest of the City Centre, subject to other UDP policies.
15.4.3 There are now 60 residential units within the Ring Road and many more are planned. (28) Details of larger proposal sites and estimates of the capacity of smaller sites are provided under Policies CC7 to CC12 and in the Housing Chapter and Housing Background paper. "Living Over The Shop" schemes have been highly successful in the City Centre, and the conversion of under-used or vacant office space and floors above shops to flats will continue to be supported and facilitated.
15.4.4 In order to meet housing needs, the aim is to achieve a balance of 20% affordable housing and 80% market housing across the City Centre, and a mix of housing types, although flats are likely to predominate. To maximise the use of land in this highly accessible location, high densities and minimal parking provision will be encouraged. As limited private amenity space will be provided on City Centre housing developments, it is particularly important that contributions are secured towards public realm improvements and the creation of new recreational open space. Contributions towards supporting facilities, such as small food shops, cafés and leisure facilities, will also be encouraged, where appropriate.
   
   
   
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15.5

City Centre Environment

Policy CC4: City Centre Environment
 
The main priorities are: -
i. Creating the right image;
ii. Achieving high standards of design in new development;
iii. Creating a pleasant, clean, safe and well-maintained pedestrian environment for residents, workers and visitors.
The key policies and proposals are: -
Squares / Open Spaces
i. To encourage the creation of new urban spaces as part of new development or redevelopment schemes;
ii. To designate new public town squares or green spaces, for example at High Level Station, and Royal Hospital;
iii. To retain and encourage better use of existing squares, such as the Civic Centre Piazza, and seek redesign of these areas;
   
City Links
i. To identify a network of safe, accessible pedestrian / cycle links between the City's Quarters, and City Centre generally, and to improve linkages to open spaces and squares;
ii. To investigate ways in which connections across the Ring Road could be improved and examine opportunities to provide safe, convenient surface level pedestrian links to and from the City Centre and the Quarters, such as Royal Hospital and the approved development proposals in the Raglan Street area; (29)
 
Key Gateway Sites and Approaches
i. To promote higher standards in the design of new developments on key gateways sites and approaches to the City Centre.
 
   
15.5.1 Wolverhampton City Centre is a densely developed area with very few urban spaces. The creation of new urban spaces by developers is seen as important to the health and vitality of the City Centre. Potential new Town Squares have been identified at Markets Phase II development, Low Level Station, Royal Hospital and as part of the Raglan Street redevelopment scheme. New green open spaces / pocket parks will also be created alongside the canal.
15.5.2 Existing squares such as the Civic Centre Piazza could be redesigned to provide a venue for events and activities, themed festivals and promotional events in association with the evening economy, if appropriately marketed.
15.5.3 The Council's vision is to encourage and achieve good design throughout the City Centre, not just within the Conservation Areas and along major roads but also on key gateway sites and approaches. Good design can enhance the quality of people's everyday lives, help achieve sustainable development, attract business and investment and reinforce civic pride.
15.5.4 Creating an attractive, convenient and safe pedestrian environment is extremely important, particularly in determining how well the City Centre functions commercially and as a living environment. Identifying safe and accessible links between the City, its Quarters and beyond is necessary.
   
   
   
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15.6

City Centre Access and Mobility

Policy CC5: City Centre Access and Mobility
 
The main priorities are: -
i. Supporting the economic, social and environmental regeneration of the City Centre;
ii. Improving the public transport system;
iii. Improving facilities for people changing between different modes of transport;
iv. Exploiting key development opportunities and strengthen pedestrian access between the City Centre and key development sites outside the Ring Road;
v. Improving environmental conditions, including safety, to encourage people to walk and cycle;
vi. Improving facilities for the mobility impaired and families with young children;
vii. Giving priority to car parking for shoppers and visitors to the City Centre;
viii. Providing new and expand Park and Ride facilities to support the City Centre.
   
The key policies and proposals are: -
(a) Access and Interchange
i. To improve access to High Level Station for pedestrians, buses, taxis and cycles and provide potential for future extension to Metro services, and to provide better integration between transport modes and environmental and regeneration benefits to the Canalside Quarter;
   
(b) Midland Metro
i. To investigate the feasibility of extending Metro Line 1 to better serve the City Centre;
   
(c) Car Parking
i. To ensure the provision of high quality, convenient and secure public short stay car parks;
ii. To develop a co-ordinated City Centre car parking strategy for the use of sites outside the Ring Road for long-stay / employee parking;
iii. To develop a strategy that considers appropriate charges to encourage efficient use of all car parks and provide good parking for those visiting the City for shopping or leisure purposes;
iv. To examine the feasibility of introducing residents parking schemes in the City Centre, in particular within St John's Urban Village;
v. To investigate the provision of permanent Park and Ride sites on the edge of the City Centre, linked to Bus Showcase, the Rail network and Midland Metro;
   
(d) Development Schemes
i. To examine opportunities through development schemes for further public short stay car parks and public transport facilities to serve the City Centre;
ii. To seek developer contributions towards the provision of new public car park spaces, and / or public transport proposals, where car parks have been developed; (30)
   
(e) Development opportunities
i. To adopt a phased approach to the development of existing car parks in the City Centre identified on the City Centre Inset Map, in particular St John's Urban Village, in order that the effects of the closure of each car park can be monitored and then inform the decision on subsequent phases, and provision of new car park spaces.
   
(f) Walking and cycling
i. To develop a network of safe pedestrian / cycle links between the Quarters and the Shopping Quarter and City Centre generally and the surrounding neighbourhoods.
 
   
   
   
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15.6.1 Wolverhampton is a sub-regional centre for shopping, business, work and increasingly leisure activities. Good access and mobility for all is important to the continued vitality and viability of the City Centre, and to the commercial success of local businesses. A sustainable transport system needs to reflect this role and support the economic revitalisation and regeneration of the City Centre.
15.6.2 The Council's approach to access and mobility is based upon 'Accessible City' principles which includes providing a sustainable transport system which offers more choice to everyone, that protects the environment, provides for future transport needs, and improves people's quality of life. Enhancing the vitality of the City Centre, through improvements to access, mobility, image, attractiveness and security are seen as key priorities.
15.6.3 An effective transport system is vital to the promotion of a vibrant economy, healthier environment for living and to ensure better access and mobility for all. An important part of the strategy is to increase the range of transport choices and improve the quality of what is available, in line with Government Guidance.
15.6.4 The railway station is an important hub for services, especially for those who need to change trains between Shropshire and stations to the south. The bus station serves a wide area and provides a stopping point for national coach services. The Metro Line 1 provides an important link to Birmingham. The City's transport system needs to reflect its role in terms of the level and quality of the services provided.
15.6.5 The provision of high quality, convenient and secure car parks is essential to support the vitality and viability of the City Centre. Opportunities to provide further short stay car parks will be examined within the context of City Centre development proposals. A strategy that considers appropriate car parking charges to encourage the more efficient use of all City Centre car parks will be developed.
15.6.6 The development of some existing surface car parks is essential to the implementation of the St John's Urban Village. A phased approach will be taken to the development of these car parks in order that the effects of the closure of each car park can be monitored and then inform the decision on subsequent phases, and provision of new car parking spaces.
15.6.7 An important part of the overall strategy is the provision of Park and Ride sites to serve workers, shoppers and other visitors to the City. These will need to have good public transport services. There may be suitable sites to serve the City located within the Canalside Quarter or the other major opportunity development sites outside the Ring Road. Park and Ride site in more strategic locations on the edge of the City are also being investigated to encourage people to switch from their car to either bus, train, or tram for the remaining most congested part of their journey. Locations will be sought on the edge of the City, linked to Bus Showcase and the Rail network.
   
   
   
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15.7

Shopping Quarter

Policy CC6: Shopping Quarter (Primary Shopping Area) (15)
 
The main priorities are: -
i. The Shopping Quarter, as defined on the City Centre Inset Map [Map 15/8], will continue to be the main focus for retailing activity and the attraction of investment into the City Centre;
ii. The Shopping Quarter will be strengthened through consolidation, improvement, and creating new development opportunities. The different areas of the Shopping Quarter will be clearly defined, to emphasise and strengthen their differing roles, to expand the choice, variety and quality of shopping; each area to have different attractions, but all to have strong links. One element will be the promotion and control of uses and activities.
   
The key proposals are: -
(a) New Shopping Development
i. Victoria Street / Bell Street / Cleveland Street / Temple Street areas
Retail led development including the possibility of a department store in the area bounded by Victoria St / Bell St / Cleveland St / Temple St / Snow Hill;
   
ii. Darlington Street
Mixed-use development site (which could include non-food retail) and public short-stay car parking; (31)
   
(b) Other Shopping Development
iii. School Street
Development of Markets Phase 2, including completion of the new Town Square with new retailing and housing development. Other selective shopping development and refurbishment schemes and arcades will be encouraged; (16)
   
(c) Frontage Use (Control of Non-A1 uses)
Retaining and improving a variety of A1 (Shop) uses in the Shopping Quarter is important to the future vitality and viability of the City Centre. Controls over changes to frontage uses are therefore required to ensure that the number, type and range of retail (A1) shops is maintained and strengthened. It is also recognised that other uses such as A2 (Financial and professional services) and A3 (Food and drink) uses have a key role but their location must be controlled to maintain a healthy mix of uses. The following types of frontage are therefore defined where permission for Non-A1 uses will need greater justification not be permitted: (25)
i. Primary Frontages - where such uses would constitute generally more than 30% of the number of units in each retail frontage or exceed 30% of frontage length;
ii. Secondary Frontages - where such uses would constitute generally more than 50% of the number of units in each frontage or exceed 50% of frontage length (25)
iii. In addition to the above, Mixed Use Activity Frontages have been defined where there is no set percentage, although it will be important to retain a certain element of retailing. Ground floor uses must be able to attract significant number of customers, generate street level activity, and incorporate attractive and lively window displays.
The individual frontages within each frontage category referred to above are listed in Appendix 5. [Maps 15/11, 15/12, 15/13]
 
   
   
   
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15.7.1 While much of the focus remains on improving the Shopping Quarter and securing new developments within it there is a need to secure appropriate additional retail development as close as possible on the edge of the Quarter.
15.7.2 The sequential approach has been applied in respect of food and non-food and other uses such as leisure and offices, and in accordance with Policies SH32, SH43 and SH54. (17) One of the important requirements is to ensure that these retail sites, as part of mixed use developments, have strong and attractive pedestrian links with the Shopping Quarter and a high degree of accessibility by all modes of transport.
   
 
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15.8

Cultural Quarter

Policy CC7: Cultural Quarter
 
The Cultural Quarter, as defined on the City Centre Inset Map, will continue to be the focus for leisure, cultural and artist activities in the City Centre. The role and function of the Quarter will be maintained and expanded. The creation of new jobs and businesses within the Artist's Quarter area is seen as a priority.
The key proposals are: -
i. Princess Alley - Further opportunities for the conversion and re-use of vacant upper floors to artists workspace / studios, craft workshops or arts / culture related uses;
ii. Piper's Row - Mixed uses including public car parking.
 
   
15.8.1 The area contains many historic and architecturally important buildings. The sensitive refurbishment and re-use of these buildings for arts / cultural activities, particularly those which form landmarks or gateway features, will be encouraged.
15.8.2 The Council wishes to encourage a wide range of quality leisure, cultural and educational activities at different times of the day and evening, which appeal to all members of the community and complement the existing shopping facilities. The development of the Artists Quarter as an area for artists will support the already established leisure and cultural activities in the City Centre, and provide valuable new job opportunities.
15.8.3 The surrounding area's existing leisure and cultural facilities, the range of buildings suitable for use, and the convenient access to the bus and rail station, means that the area is ideally suited to an increase in these kind of activities.
15.8.4 The environment of the area will be maintained and enhanced to include upgrading of key pedestrian routes through and to other parts of the City Centre. The creation of new quality public spaces, and improvements to existing squares and sitting areas to increase their usage will be investigated.
   
   
   
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15.9

University Quarter

Policy CC8: University Quarter
 
The University's City Centre campus will continue to play a key role in supporting the City's and region's economy and assisting social regeneration.
The key proposal is: -
i. To implement further phases of the University's Master Plan.
 
   
15.9.1 Since gaining University status in 1992 the University of Wolverhampton has gone from strength to strength. There are over 22,000 students, studying over 300 undergraduate and post-graduate courses ranging from traditional areas, such as history and law, to cutting edge disciplines, including virtual reality and e-commerce. The University has developed a Master Plan (the New Horizons Project) which will strengthen its position as one of the best Regional Universities in the United Kingdom.
15.9.2 The first phases of the Master Plan, including the Millennium Building housing state of the art teaching and specialist accommodation and a new lecture theatre and a library extension are now complete, is nearing completion. A dedicated exhibition area is also to be provided, together with social learning space and catering facilities. Further phases of the Master Plan are proposed to enhance and improve the University's facilities. The City Centre campus will see a major refurbishment over the next seven years, to include some of the best study facilities available in the United Kingdom. (32)
   
 
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15.10

St. John's Urban Village

Policy CC9: St. John's Urban Village
 
The St John's Urban Village area, as defined on the City Centre Inset Map, will continue to be the focus for housing-led mixed use redevelopment in the City Centre. The provision of complementary supporting facilities is seen as essential to sustainable development objectives.
The Learning Quarter will provide the focus for future investment in learning facilities in the City.
The key proposals are: -
i. Development of a new market square, together with new housing and shops fronting onto the square. New flats are proposed and ground floor uses include shops and a café. (33)
ii. Little Brickiln Street / Worcester Street - redevelopment of area for high quality mixed-use development including provision of new landmark building at the entrance to the City along Worcester Street. This will provide ground floor shops and restaurants with housing above. The remainder of the block will be developed mainly for new housing in a mix of new development and refurbishment. Part of the new housing will be flexible live-work space.
 
   
   
   
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iii. Worcester Street / Church Street / Temple Street - redevelopment of the area for high quality housing, together with some ground floor retail use on the corner of Temple Street and Worcester Street.
iv. Learning Quarter, Old Hall Street (Phase 1) - Development of 30 supported housing units for young people and associated training facilities. (18) [Map 15/18]
v. Learning Quarter, Old Hall Street / Bilston Street (Phase 2) - Refurbishment of existing Wolverhampton Adult Education Service (WAES) building and development of new purpose built facility fronting Bilston Street to provide a Further Education and Life Long Learning facility. (24) [Map 15/19]
vi. Learning Quarter (Phase 3), Old Hall Street Area - Extension to Central Library and creation of a major resource and learning facility in conjunction with WAES, City of Wolverhampton College and University of Wolverhampton, providing a major IT based information node.
vii. Sainsbury's site, St George's Parade - re-use / redevelopment of the existing foodstore site for mixed uses, including a smaller replacement foodstore. This site could also accommodate bulky goods retailing post 2007 if sufficient capacity can be identified principally as a result of the permitted Bentley Bridge proposals not be developed; (19) [Map 15/5]
viii. School Street - redevelopment of existing car park for mixed uses including an element of housing, with potential for retail use on the ground floor.
ix. Marshalls Building, Pool Street – sensitive reuse and scope for partial redevelopment of the former Sunbeam factory for mixed uses including housing. Redevelopment of existing employment uses adjacent to Arklow Street for business / commercial uses. (20) [Map 15/7]
 
   
15.10.1 The immediate area surrounding St. John's Church within the Ring Road is at the heart of the Wolverhampton Urban Village. The existence of established areas of heritage and character, such as St. John's Square and the Markets, complemented by the regeneration of key development sites, will help to create a vibrant and exciting place to live, do business, shop and relax. A mix of new build, refurbishment and sensitive re-use of the area's historic buildings is planned, together with a series of environmental improvements which will make the area more pedestrian-friendly. There are also plans to provide complementary community, leisure, cultural, commercial and life long learning facilities within the urban village. Linking developments to the shopping core to ensure the overall viability of the City is seen as a key component to the successful regeneration of the area.
15.10.2 In Wolverhampton and the Black Country, learning is fundamental to economic and social regeneration. Traditional approaches have had limited success in increasing participation, addressing basic skills and encouraging progression to higher education. In Wolverhampton there is both the opportunity and commitment to create a new approach for the sub-region, which would be of national importance. The Learning Quarter will be the focus for this approach through the redevelopment of sites to provide new accommodation for the introduction of innovative, multi-agency learning initiatives. Development proposals should conform with the Old Hall Street Written Statement and Master Plan and reflect the urban design principles laid down in the St John's Urban Village Framework Plan.
   
   
   
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15.11

Chapel Ash

Policy CC10: Chapel Ash
 
The Chapel Ash Quarter, as defined on the City Centre Inset Map [Map 15/10], will continue to provide an important local and specialist shopping function. It will continue to be the focus for speciality shops, and other service activities together with associated retail, business, leisure and housing development.
The key proposals are: -
i. Development of the approved high quality mixed use scheme at Raglan Street including a retail foodstore, bulky comparison retail uses, housing and leisure with strong links to the Primary Shopping Area Redevelopment of the Raglan Street area for high quality mixed-use development including a retail foodstore, housing, leisure and bulky comparison retail uses; (21) [Map 15/15]
ii. Redevelopment of Birch Street car park for offices and community uses, with existing car parking spaces retained or replaced elsewhere.
 
   
15.11.1 The Quarter as a whole has a diversity of uses with business and commercial activity being the principle use; for example it contains one of the City's largest private sector employers Wolverhampton and Dudley Brewery. It also has significant areas of housing, for example terraced housing in Compton Road, Tettenhall Road, and large attractive houses overlooking West Park.
15.11.2 On the whole the area has a unique character and has the potential to be a distinctive Quarter within the City Centre. The area has suffered high traffic volumes and poor pedestrian links into the City Centre. Some progress has been made to improve pedestrian links to the City Centre through the provision of surface level crossings at Penn Road and Chapel Ash Islands, and Wolverhampton and Dudley Breweries have made significant improvements to rear servicing on the north side of Chapel Ash.
15.11.3 The provision of a wide, rich and vibrant range of land uses will be encouraged to improve the areas vitality and viability. A large part of the Quarter lies within Wolverhampton Urban Village. New housing development is envisaged and will be expected to embrace Urban Village design principles. Important businesses such as the Brewery will continue to be supported. The Council is seeking to attract and sustain private sector investment and the provision of sustainable housing, shopping, leisure and cultural activities.
15.11.4 Improvements to the public realm environment and linkages both into and through the area, especially for pedestrians and cyclists, are considered important. The sensitive re-use of the areas historic buildings is sought together with the enhancement of the Chapel Ash Conservation Area. These are key elements underpinning the regeneration of the area.
   
   
   
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15.12

All Saints / Royal Hospital Area

Policy CC11: All Saints / Royal Hospital Area
 
The All Saints / Royal Hospital area, as defined on the City Centre Inset Map [Map 15/9], will be developed for a mix of uses, including a substantial element of housing as a key ingredient. Other uses should include leisure (heritage uses, education, hotel, conference and trade centre), community facilities (including health), businesses (such as offices, small workshops and studios) and local shops.
The key proposals are: -
i. Royal Hospital / Bus Garage - Redevelopment and re-use in accordance with the approved Development Brief and Urban village principles for of high quality mixed uses, but excluding large scale retail in multi-functional buildings, including bulky comparison retail uses. (22)
ii. Gordon Street / Granville Street - Redevelopment in accordance with the approved Master Plan for high quality private housing at 'urban' density.
iii. St George's Ringway - Redevelopment in accordance with the approved Development Brief for mixed-use development, including commercial / business and housing uses.
iv. Oxford Street car park - Redevelopment for mixed uses, commercial / business, including an element of housing, with existing car parking spaces to be retained or relocated elsewhere.
 
   
15.12.1 Despite its decline in the recent past the area still retains an active community committed to its enhancement and regeneration. Key aims are to improve residents' quality of life and the area's image. The Council declared the All Saints Residential Neighbourhood a Housing Renewal Area in 1992. The All Saints Action Network (ASAN) is developing community involvement in the regeneration process. The All Saints area is an area of focus within the Single Regeneration Budget Round 3 and the New Deal for Communities programme. A Master Plan is currently being prepared for the wider All Saints and Blakenhall Community Development (ABCD) New Deal for Communities Area (see Policy S2). There is an approved development brief for the Royal Hospital / Bus Garage site. (34)
   
 
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15.13

Canalside Quarter

Policy CC12: Canalside Quarter
 
Within the Canalside Quarter area, as defined on the City Centre Inset Map, comprehensive economic and physical regeneration is envisaged. A wider range of sustainable land uses and activities such as leisure, housing and workshops, taking advantage of canalside development opportunities, will be sought. Improved linkages both into and through the area, especially for cyclists and pedestrians, will be required to secure greater integration with the rest of the City Centre. The areas historic buildings and features will be retained, refurbished and sensitively re-used.
The key proposals are: -
i. Springfield Brewery and adjoining land - Residential led mixed-use refurbishment and redevelopment, with some leisure / business elements;
ii. Land at Grimstone Street / Culwell Street - Residential development [Map 15/16];
iii. Low Level Station - Mixed use scheme incorporating cCommercial leisure, business and residential uses use including the sensitive refurbishment and re-use of the historic buildings; (23)
iv. Land at Albion Street / Horseley Fields - Mixed-use scheme including residential and commercial / business / workspace uses;
v. Former Royal Mail site Horseley Fields - Mixed-use housing development possibly linked to High Level Station.
vi. Old Steam Mill, Corn Hill - Sensitive refurbishment and re-use of building for workspace or residential use.
vii. Albion Mill, Albion Street - Sensitive refurbishment and re-use of building for residential or workspace use.
viii. Lime Kiln Wharf / Commercial Wharf - Redevelopment for industry / workshops and canal related uses.
 
   
   
   
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15.13.1 The Canalside Quarter is an area of considerable potential with opportunities for a wide range of regeneration initiatives, building on its historic industrial and transportation character and infrastructure and its location on the edge of the City Centre. However at present it suffers badly from a spiral of economic decline, with a lack of investment, site and building dereliction, poor environmental quality and inadequate linkages both within and into the area from the City Centre. The perception of the area is poor in terms of investment, environment and safety.
15.13.2 Improving the image of the area to create a strong and positive sense of place and identity will be a priority. This will include improvements to the public realm environment, including enhancing the streetscape and street furniture, the canal and canalside environment.
15.13.3 The area's proximity to the railway station and transport interchange will be built upon and the strategic role for High Level Station will be enhanced. There are considerable opportunities for future change and improvement in this area.
   
REASONS FOR PROPOSED CHANGES
1 In response to objection 150/664
2 In response to objection 150/664
3 In response to objection 140/585
4 For clarification
5 In response to objection 150/664
6 In response to updated information
7 In response to objection 195/951
   
   
   
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8 For clarification
9 In response to objection 136/524
10 In response to objection 136/537
11 For clarification
12 For clarification
13 In response to objection 122/435
14 For clarification
15 For clarification
16 In response to updated information
17 For clarification
18 In response to updated information
19 In response to updated information
20 In response to objection 88/251
21 In response to updated information
22 In response to updated information
23 In response to objection 90/260
24 In response to updated information
25 For clarification
26 To conform with changes to Policy H10 / section 13.10 regarding Housing Density in response to objections 99/322, 136/531, 150/681 and 154/699
27 For clarification
28 In response to updated information
29 In response to updated information
30 For clarification
31 In response to updated information
32 In response to updated information
33 In response to updated information
34 For clarification
   
   
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