Chapter 4
THE PLAN STRATEGY
THE AIM OF THE PLAN
THE AIM OF THE PLAN IS TO PROMOTE THE ECONOMIC, SOCIAL AND ENVIRONMENTAL WELL BEING AND REGENERATION OF ROCHDALE BOROUGH.
THE STRATEGY
4.1 Underpinning the Aim of the Plan are four Key Objectives:
- To strengthen the local economy
- To foster social inclusion
- To enhance the environment
- To use resources prudently
4.2 These are derived from the four priorities in the Government's strategy for sustainable development, but modified to reflect the needs of Rochdale Borough and the development plan process. While the Key Objectives are broadly mutually supportive, there is also the potential for some conflict between them. The Plan aims to achieve a reasonable balance between the Key Objectives. However, the broad priority is to strengthen the local economy and regenerate the urban area in order to foster social inclusion and an enhanced environment, whilst protecting resources and the countryside.
4.3 The Plan’s Spatial Strategy, which follows, sets out the Council's approach to the distribution of development (i.e. the locational priorities for new development and land uses, and areas of constraint) having regard to the geography of the Borough, and the needs and opportunities in specific areas.
4.4 The Key Objectives, along with the Spatial Strategy, provide the basis for the formulation and assessment of all other policies in the Plan.
THE KEY OBJECTIVES
KO/1 IS “TO STRENGTHEN THE LOCAL ECONOMY”
4.5 Rochdale Borough has an economy that has for many years relatively under performed. A healthy economy is fundamental to maintaining and improving all aspects of the quality of life of the Borough's residents and workforce.
4.6 The plan, therefore, seeks to expand, modernise and diversify the local economy in a manner that improves the range and quality of employment opportunities, reduces local unemployment, generates wealth locally, assists urban and rural regeneration, and that does not damage the environment and that benefits the local population.
4.7 The plan seeks to achieve this objective by:-
- Protecting and enhancing existing employment areas and identifying an adequate and varied land supply for employment uses (G/EC/1)
- Encouraging the provision of an attractive and varied housing stock (G/H/1)
- Promoting the role of town centres as the focal points for shopping commercial, entertainment and social facilities (G/S/1 & G/S/2)
- Ensuring accessibility to jobs for all and improving the transport infrastructure (G/A/1)
- Encouraging appropriate tourism and leisure development (G/LT/1)
- Promoting an attractive physical environment, to make the Borough an attractive place to live and work, and hence support and encourage new investment (G/BE/1 & G/EM/1)
- Ensuring that an adequate supply of minerals and waste management facilities is available (G/M/1 & G/W/1)
- Encouraging the diversification of the rural economy (G/RE/1)
KO/2 IS “TO FOSTER SOCIAL INCLUSION”
4.8 There are many communities in Rochdale Borough that experience social exclusion through social and economic deprivation. Promoting social inclusion through planning policies is a priority in the Borough. Everybody should be able to access the kind of everyday opportunities that most people take for granted. Issues to be addressed include poverty, health, housing, education, crime and access to jobs and services.
4.9 The Plan seeks to achieve this objective by:
- Promoting the economic, social and cultural regeneration of those areas and communities that are the most deprived or in greatest need (G/SP/3, G/R/1)
- Increasing the range and quality of job opportunities which are accessible to the local workforce (G/EC/1)
- Improving the quality, choice and affordability of housing (G/H/1)
- Improving safety and security and designing out crime (G/BE/1)
- Improving accessibility to education, shopping, recreation, cultural and other community facilities and services (G/S/1, GL/T/1, G/CF/1, G/A/1)
KO/3 IS “TO ENHANCE THE ENVIRONMENT”
4.10 Rochdale Borough has the legacy of an environment damaged by the industrial revolution. However, it also has many attractive areas and offers many opportunities for improvement. Improving the quality of the physical environment in the Borough for the benefit of existing and future generations is an important objective for sustainable development.
4.11 The plan aims to create a cleaner, healthier, safer and more attractive place for people to live, work and spend their leisure time which will encourage new investment, the strengthening of the local economy and the regeneration of areas of need.
4.12 The Plan seeks to achieve this objective by:
- Improving the quality of new development, imposing controls and seeking measures to mitigate the adverse impacts of new development (G/BE/1, G/EM/1)
- Conserving and enhancing urban and rural landscapes and the natural environment, including biodiversity (G/BE/9, G/NE/1, G/RE/1)
- Conserving the built heritage (G/BE/9)
- Promoting development and activities that remove dereliction and enhance degraded environments (G/SP/1, G/R/1)
- Helping to improve air, water and soil quality through development control and positive action (G/EM/1)
- Ensuring that new development can be accessed by means other than the car and that land use patterns help to reduce the need to travel (G/A/1)
- Focussing and encouraging environmental improvements within regeneration areas. (G/R/1)
KO/4 IS “TO USE RESOURCES PRUDENTLY”
4.13 Rochdale Borough has a finite supply of land and other resources. The prudent use of resources is essential to the economic, social and environmental well being of future generations and the delivery of sustainable development.
4.14 The Plan seeks to achieve this objective by:
- Meeting development needs through the re-use of previously developed land and buildings (G/SP/1)
- Constraining the development of open and undeveloped land (G/SP/1, G/SP/2)
- Promoting land use patterns that reduce the need to travel, reduce the use of the car, and increasing the roles of walking, cycling and public transport in meeting transport needs. ( G/SP/3, G/H/1, G/S/1, G/A/1)
- Encouraging energy efficiency and promoting renewable energy (G/EM/12)
- Controlling the disposal of waste through waste minimisation, and encouraging re-use and recovery of waste produced (G/W/1)
- Protecting important agricultural land, flood plains and mineral resources from development (G/M/1, G/EM/1, G/RE/1)
THE SPATIAL STRATEGY
4.15 The Plan’s overall approach to the spatial distribution of development is set out in the three Part One Spatial Policies below. They represent the Plans ‘Spatial Strategy’ and provide the spatial framework for achieving the above Key Objectives and for formulating, assessing and implementing all the other policies in the plan. The broad urban and rural policy areas, and major transport networks and nodes affecting accessibility are shown on the Spatial Strategy Map at the end of this chapter.
The promotion of urban regeneration will be achieved through the concentration of development in the urban area, through a sequential approach to allocations for new development. Appropriate locations (in accordance with policy G/SP/3) for each type of development should be identified within the urban area firstly, based on the following priority order:
a. VACANT OR UNDERUSED BUILDINGS WITHIN URBAN AREAS;
b. PREVIOUSLY DEVELOPED SITES, ESPECIALLY IN DESIGNATED PRIORITY AREAS AND TOWN AND OTHER CENTRES;
c. OTHER VACANT LAND WITHIN THE URBAN AREAS (INCLUDING GREENFIELD SITES) WHERE THE DEVELOPMENT WILL CONTRIBUTE TO URBAN REGENERATION OR IMPROVE THE ENVIRONMENT;
FOR EACH OF THE ABOVE, LOCATIONS THAT ARE ACCESSIBLE (I.E. IN OR ADJACENT TO TOWN CENTRES, PUBLIC TRANSPORT CORRIDORS OR TRANSPORT NODES) WILL BE THE FIRST PRIORITY FOR ALL DEVELOPMENT BUT ESPECIALLY HIGH DENSITY EMPLOYMENT, RETAIL SERVICE AND LEISURE USES AND HIGH DENSITY HOUSING.
4.16 The Government and the Council are committed to the physical, social and economic regeneration of urban areas. In order to achieve this, future development should, as far as possible, be concentrated within existing urban areas. The emphasis will be on regenerating older run down housing and employment areas and town centres. Whilst the Council will seek to promote regeneration in its widest sense, some aspects of regeneration are beyond the scope of land use planning.
4.17 In addition to the application of this policy, the Plan promotes urban concentration and regeneration by:
- Seeking to accommodate at least 80% of new dwellings provided in the plan period on previously developed land or in existing buildings. (G/H/1)
- Encouraging higher density development in locations in and around town centres and close to main transport corridors. (G/H/1)
- Pursuing opportunities to accommodate more housing in town centres, through conversions and possibly as part of mixed-use developments and regeneration schemes. (G/H/1)
- Influencing the distribution, accessibility and quality of recreational and amenity open space in order to increase the attractiveness of the urban area for development investment and as a place to live. (G/G/1)
- Concentrating development on land and buildings within existing employment areas in the urban area, in locations that are attractive to investors and easily accessible to the local workforce. (G/EC/1)
- Permitting employment development on greenfield sites only if they are allocated in the plan because they will contribute significantly to economic regeneration of the Borough and are accessible to the workforce. (G/EC/1)
- Focusing development for shopping, commercial, leisure and entertainment, cultural and community facilities in town centres, and to a lesser extent in district, local and neighbourhood centres in order to meet local needs. (G/S/1, G/S/2)
- Working towards land use patterns that are sustainable in travel terms by encouraging the efficient, appropriate use of land and buildings within the higher frequency public transport corridors and transport nodes. (G/A/1)
- Identifying safe, attractive and convenient networks and routes for pedestrians and cyclists. (G/A/1)
The rural area will be protected and regenerated by only proposing plan allocations for new development, and through policies that only allow development, on:
a.PREVIOUSLY DEVELOPED SITES OUTSIDE THE URBAN AREA WHERE THE DEVELOPMENT WILL CONTRIBUTE TO RURAL REGENERATION, OR IMPROVE OR PROTECT THE ENVIRONMENT; OR
b.OPEN LAND OUTSIDE THE URBAN AREA WHEN URBAN SITES ARE NOT AVAILABLE TO MEET THE IDENTIFIED NEED FOR A PARTICULAR TYPE OF DEVELOPMENT AND THE ALLOCATION IS COMPATIBLE WITH POLICY G/SP/3.
ALLOCATIONS AND PROPOSALS, IN BOTH THE ABOVE INSTANCES, WILL TAKE ACCOUNT OF:
i.THE CAPACITY OF THE EXISTING INFRASTRUCTURE, INCLUDING PUBLIC TRANSPORT, HIGHWAYS, UTILITIES AND OTHER INFRASTRUCTURE TO CATER FOR THE DEVELOPMENT;
ii.THE ACCESSIBILITY OF THE SITE BY SUSTAINABLE FORMS OF TRANSPORT;
iii.THE IMPACT OF DEVELOPMENT ON AREAS OF AGRICULTURAL, CONSERVATION LANDSCAPE, RECREATIONAL AND CULTURAL IMPORTANCE;
iv.THE IMPACT ON THE ROLE OF GREEN BELT AND THE EXTENT TO WHICH THE DEVELOPMENT CONTRIBUTES TO THE OBJECTIVES FOR THE USE OF GREEN BELT LAND; AND
v.THE EXTENT TO WHICH NEGATIVE IMPACTS CAN BE MITIGATED AGAINST AND POSITIVE IMPACTS ACHIEVED.
4.18The Borough’s countryside is an important resource to be protected, enhanced and utilised more effectively. It provides an attractive setting for the Borough's towns, contains important habitats and wildlife, offers opportunities for recreation and tourism close to centres of population, and for suitable forms of renewable energy. It also contains degraded buildings and environments which it is desirable to enhance and regenerate.
4.19 The rural economy is important to the economy of the borough as a whole and, whilst farming must remain a viable entity and a key land management instrument for protecting countryside character, agricultural diversification and new businesses are vital to maintain jobs and regenerate the rural area.
4.20 Nearly all areas of countryside fall within the Green Belt which plays a strong role, especially in preventing neighbouring towns from merging into one another. Although the Green Belt is a significant constraint on new built development, opportunities do exist to modernise, convert and, in some cases to redevelop, existing developed sites.
4.21 Rural protection and regeneration will by achieved through:
- Protecting the best and most versatile agricultural land. (G/RE/1)
- Supporting, in principle, farm diversification enterprises. (G/RE/1)
- Encouraging new rural businesses that are appropriate to a rural area, and encouraging the re-use of existing buildings for such uses. (G/RE/1)
- Supporting limited infilling or redevelopment of identified major existing developed sites in the Green Belt. (G/D/2)
- Supporting recreation and sport appropriate to a rural area, provided activities are or can be made accessible by sustainable means. (G/G/1, G/RE/1)
- Encouraging tourism that helps to promote and enhance existing features and attractions. (G/LT/1)
- Supporting renewable energy developments, including wind power, provided they are sensitive to their surroundings. (G/EM/13)
- Protecting mineral resources. (G/M/1)
- Protecting and enhancing locally distinctive landscapes and areas of ecological value. (G/BE/10, G/NE/1, G/NE/5)
- Identifying opportunities to improve other landscapes through positive measures and as part of new development proposals. (G/BE/1, G/NE/1, G/NE/5)
THE IDENTIFICATION OF SUITABLE LOCATIONS AND OPPORTUNITIES FOR NEW DEVELOPMENT AND ACTIVITIES, THROUGH THE ALLOCATION OF LAND IN THE PLAN FOR PARTICULAR USES AND THROUGH GENERAL POLICIES WHERE APPROPRIATE, WILL TAKE INTO ACCOUNT (IN ADDITION TO SPATIAL POLICIES G/SP/1 AND G/SP/2):
a.THE NEEDS OF, AND ISSUES AFFECTING, THE LOCAL AND WIDER COMMUNITY AROUND THE SITE, CONSIDERED AGAINST THE PLANS KEY OBJECTIVES AND OTHER PART ONE POLICIES;
b.THE EXTENT TO WHICH THE PROPOSED DEVELOPMENT MEETS THE ABOVE NEEDS AND ADDRESSES THE ABOVE ISSUES;
c.WHETHER THERE ARE MORE APPROPRIATE USES FOR THE SITE IN QUESTION;
d.WHETHER THE PROPOSAL IS CONTRIBUTING TO URBAN OR RURAL REGENERATION;
e.THE ACCESSIBILITY OF THE LOCATION ESPECIALLY BY SUSTAINABLE MEANS OF TRANSPORT AND THE NEED TO MINIMISE TRIP GENERATION.
4.22 The Plan seeks to achieve the most appropriate distribution of land uses to meet the needs of both local communities and the whole Borough. The Borough has a diversity of communities with different areas having their own physical, social and environmental characteristics and each having different development pressures, needs, problems and opportunities.
4.23 However, it is not practicable to define all of these local communities in the Plan. Therefore, the four administrative Townships of Rochdale, Middleton, Heywood and Pennines are used to represent the four broad local communities that exist in the Borough. Whilst some problems and pressures are common to all the Townships, there are differences between the townships in terms of their nature and degree. Consequently, whilst strategic planning issues must be tackled on a Borough-wide basis, some local issues need to be tackled in a way that meets the particular needs, character and circumstances of each township.
4.24 Examples of how the Plan seeks to meet local needs in each of the Townships are.
In Heywood:
- Continuing the physical regeneration and revitalisation of Heywood Town Centre, to maintain its role as an effective local centre. (G/S/1& G/S/2)
- Making best use of the opportunities Heywood offers for attracting employment development, such as its good supply of employment land, including major sites, and easy access to the motorway system. (G/EC/1)
- Ensuring that new employment development is not just in the distribution industry. (G/EC/1 & EC/8)
- Utilising the opportunities that completion of the East Lancashire Railway brings for tourism development. (A/20 & R/4(h))
- Making best use of the countryside around Heywood, especially in Ashworth Valley and along the River Roch. (G/RE/1)
- Regenerating housing areas, that suffer high levels of social deprivation, such as Darnhill, inner Heywood and Back o’ th’ Moss. (R/1 & H/8 & H/9)
- Providing more recreation areas within the urban area. (G/4 & G5)
In Middleton:
- The physical regeneration and revitalisation of Middleton town centre through major redevelopment proposals. (S/12 & R/4(g))
- Addressing problems of high unemployment and social deprivation by providing new job opportunities. (EC/8)
- Access needs to be improved, for the low skilled and unemployed in Middleton, to jobs in Manchester, Rochdale (especially Kingsway), Heywood and Stakehill. (G/A/1)
- Making best use of the opportunities that the completion of the M60 offers for attracting development that could aid regeneration.
- Promoting the regeneration of Langley as a priority. (R/2)
- Making best use of the opportunities that Bowlee, Alkrington Woods, the Middleton Conservation Area and the re opening of the Rochdale Canal offer for recreation and tourism and improving the image of Middleton. (G/3, & LT/7)
In Pennines:
- Ensuring a suitable balance between the provision of new housing and local employment opportunities. (H/2 & H/3)
- Addressing problems with commuter traffic by restricting sites allocated for housing development. (H/2)
- Addressing localised problems of social and economic deprivation by protecting existing employment sites. (EC/2 & EC/4)
- Protecting the character and qualities of greenspace corridors, including river valleys, and the open countryside to the north and east of the Borough. (G/8 & NE/6)
- Promoting tourism within the Pennine edge to assist the local economy and to safeguard historic and cultural assets. (RE/2 & LT/3)
- Taking opportunities to maximise the potential of the restoration of the Rochdale Canal for recreation, tourism and the regeneration of adjoining sites. (R/4(a), R/4(b), LT/7, NE/2 & NE/4)
- Establishing countryside gateway sites and visitor facilities to promote access to the South Pennines e.g., Hollingworth Lake. (RE/8)
- Recognising that the development of Kingsway Business Park will impact on the local economy and may lead to demand for various types of development elsewhere in the township. (EC/2 to EC/6)
In Rochdale:
- Regenerating Rochdale Town Centre, to maintain its role as the principal retail centre in the Borough, and improve its attractiveness. (G/S/1 & G/S/2)
- Encouraging new uses and quality facilities in the town centre, and the regeneration or redevelopment of key sites and areas. ( R/3, R/4(e))
- Ensuring that the development of Metrolink and its future role in relation to the regeneration of Rochdale is maximised. (A/18, R/3, R/4(e))
- Targeting regeneration initiatives in those areas with high levels of social and economic deprivation (G/R/1)
- Promoting the redevelopment and regeneration of the large employment site off Rooley Moor Road for mixed-use (R/4(j))
- Maximising the contribution of the restoration of the Rochdale Canal to local regeneration. (R/4(f), R/4(i), LT/7, NE/2 & NE/4)
- Recognition that the development of the Kingsway Business Park will have a major impact offering considerable opportunities for related new development in Rochdale Township in particular. (EC/2 to EC/6, EC/8 & EC/9)
- The enhancement of greenspace corridors (e.g. Roch Valley), leisure provision and play areas for children. (G/4 & G/8)
- Supporting the provision of healthcare facilities, including the expansion of the Rochdale Hospital. (CF/3)
