London Borough of Richmond Upon Thames - Unitary Development Plan
Unitary Development Plan - Adopted 1 March 2005
 
   

Chapter 11

TOWN CENTRES AND RETAILING

   
TC 1 Improvements to centres
TC 2 New shopping development in Richmond and the four district centres
TC 3 Development in small centres
TC 4 Facilities in new retail developments

TC 5

Key shopping frontages
TC 6 Change of use in secondary frontages
TC 7 Isolated shops and small groups of shops serving local needs
TC 8 Change of use in other shopping frontages
TC 9 Other considerations and conditions for non-A1 uses
TC 10 Motor vehicle sales and showrooms

   
 

THE ROLE OF OUR TOWN CENTRES

11.1 Retailing is a dynamic sector and has evolved considerably over the last twenty years. Changes in how and where we shop have brought about changes to the function of, and diversity of uses in our town centres. They have to adapt and develop new roles in relation to services, entertainment, leisure and employment, whilst retaining their primary shopping function. The principle of sustainable development is a cornerstone of the Plan, which has a key role in steering major trip-generating development into locations which allow us to travel to them by a choice of means of transport. Town centres are generally well served by public transport and the concentration of facilities will encourage linked trips.
   
 

TRENDS IN RETAILING

11.2 Nationally, the trend has been towards larger more efficient stores, many with associated car parking, and in some cases in out-of-centre locations. As spending per head on food has increased relatively modestly there is a diversion of trade from the smaller shops which form the basis of the established centres. Another important general trend has been the consistent growth in spending on comparison goods (see glossary) which has supported a major expansion in this type of floorspace. Town centres also tend to have more services such as restaurants and estate agents.
11.3 The consequence of these trends as far as the Borough is concerned is that the total number of shops has fallen by approximately 12% over the last 25 years. The Borough now has a number of major supermarkets with car parks at Richmond, Teddington, East Sheen, Twickenham, Hampton Hill and Hampton Nursery Lands. In some of the smaller centres the loss of shops selling food will have created problems for people who find it difficult to travel to the district centres. The food shops have generally been replaced by shops selling specialised goods such as antiques or by service sector uses. Increasingly service uses are competing for shopping space. Whilst a mix of uses in town centres is desirable, their core day-time function is to provide shopping facilities.
11.4 The trading impact of out-of-centre superstores is of particular concern due to their potential turnover and because they can be difficult to get to for people without cars. The 1997/8 Household Shopping Survey shows that 30% of the Borough's households do not do the bulk of their food shopping by car/van. There are now a number of out-of-centre stores in this sector of London, including the Sainsbury superstore in Hampton Hill, the Tesco superstores at Sunbury Cross and Isleworth, the Asda at Roehampton Vale and a new out-of-centre superstore at Manor Road, Richmond. The Borough is now well served with large stores and associated car parking and further out-of-centre superstores will have an effect on vitality and viability of existing centres, which at present provide accessible facilities for all residents.
11.5 A report produced by planning consultants Healey and Baker suggests that 48% of shops in Richmond town centre are open on Sundays. The trend of shopping on Sundays appears to be growing. This practice tends to reallocate spending previously carried out on other days, rather than creating additional expenditure. It is generally the free standing supermarkets and out-of-centre retail warehouses which are benefiting from this trend, which may divert trade from traditional smaller town centres not open on Sundays. The use of the Internet for shopping and the growth in home delivery schemes are in their infancy at present, but may also have implications for the amount of retail floorspace required to meet present and future demand.
   
 

THE BOROUGH'S TOWN CENTRES

11.6 Richmond town centre is the largest centre in the Borough with over 300 shops. It has a significant specialised retail sector dominated by the arts and antiques sector, including many bookshops, jewellers and antique and specialist furniture outlets. It also has a large number of restaurants, cafés and public houses which complement the retailing. It is a cultural centre for the Borough with a number of leisure facilities including three cinemas and two theatres, which are important to residents and to tourists who provide vital support to these uses. The range of goods and the attractive physical environment mean that Richmond attracts many shoppers who live outside the Borough and therefore it serves a strategic shopping function. It is estimated that in 1995 23% of the Borough's workforce were employed in Richmond Hill and Richmond Town wards. It is therefore a vital employment centre, as well as supporting retailing.
11.7 Richmond also performs a district centre function for residents living within the more immediate catchment area, the major supermarkets, one with car parking being particularly important for main food shopping trips.
11.8 The district centres each with over 100 shops are Twickenham, East Sheen, Teddington and Whitton. These centres have a large range of shops selling food and convenience goods and a smaller range of shops selling comparison goods. Large supermarkets with car parking cater for the weekly shopping trips in all these centres except Whitton. The centres also include a range of service outlets such as banks, building societies, restaurants and cafés. Twickenham and Teddington in particular, provide significant employment opportunities, partly within the town centres and also within the surrounding areas.
11.9 Smaller centres cater mostly for the day-to-day needs of local residents or are used by them to top up between main shopping trips. These shops are particularly important for people without the use of car for shopping and especially those who may find it difficult to travel further, such as elderly people, people with disabilities and carers with young children. Some of the larger of these centres also provide services for residents and have a limited range of eating places/ take aways.
11.10 Most residents live within 400m of a shopping centre of some kind but some areas are more than 600m away from shops and are therefore considered to be, to some extent, deficient in local shopping.
   
 

POSITION IN SOUTH WEST LONDON'S HIERARCHY

11.11 The Borough has adequate food shopping provision for its residents, as confirmed by the consultant's study referred to in para. 11.30. However, comparison shopping requirements are met partly by Richmond town centre, and also by larger centres in the region, particularly Kingston. The Borough will continue to monitor the adequacy of food shopping provision throughout the plan period and encourage any identified shortfall to be located within Richmond and the district centres.
11.12 Richmond town centre is defined by the GLA as a major centre along with neighbouring Chiswick and Putney. Such centres are considered to have sizeable local catchment areas, and a mix of comparison and convenience shopping. A significant proportion of the Borough's households use Richmond town centre for the majority of their food shopping, and a smaller proportion use it for comparison shopping. Richmond town centre should be seen within the larger context of south west London's town centre hierarchy. Kingston, Ealing and Hounslow are classed as metropolitan centres which support a range of comparison shopping, including several department stores. Kingston was designated by the GLA for 'consolidation', Hounslow for 'regeneration' and Ealing was categorised as 'neutral/trend'. Richmond is physically constrained in its ability to expand, due to its exceptional historic environment, which coupled with the past and potential growth in these metropolitan centres in neighbouring boroughs reinforces the appropriateness of a strategy of modest expansion for Richmond town centre.
11.13 The expansion of shopping facilities and car parking, and environmental improvements in both Kingston and to a lesser extent Hounslow town centres, have increased their attractiveness, and reduced Richmond's relative trade.
   
 

IMPROVEMENTS TO CENTRES

11.14 In view of the need to conserve the many historic buildings in Richmond centre and the general character, there are limited opportunities for additional retail development. Retail consultants employed by the Council have indicated that even if there are no new retailing developments this will not be unduly detrimental to the centre. The consultants' suggested strategy for the centre is based primarily on the enhancement of its unique character as a quality retail and business centre.
11.15 In considering retail provision in all Borough centres it is important to consider the amenities and facilities available to the shoppers and the quality of the physical environment more generally. Centres which can combine a high quality environment with a range of leisure facilities that can be used in association with the shopping visit are particularly successful. Most of the Borough's centres are on roads that are becoming increasingly busy with traffic and the most significant improvements to shopping conditions would be achieved through additional facilities for pedestrians and cyclists, including, where practicable, measures to reduce or remove traffic from main shopping streets. Car parking is another associated problem.
   
 

FRAMEWORK FOR POLICIES

 

NATIONAL POLICY AND STRATEGIC PLANNING CONTEXT

11.16 Planning Policy Guidance Notes relating to Town Centres and Retail Developments (PPG 6, 1996), to Development Plans (PPG 12 1999), and to Transport (PPG 13, 1994) emphasise the importance of integrating land use planning and transport to reduce the need to travel by car and promote travel by public transport, foot or bicycle. Government guidance promotes the sustainment and enhancement of the vitality and viability of town centres which serve the whole community, and local shops.
11.17 PPG 6 strengthens the Government's commitment to existing town centres as attractive and accessible environments comprising a mixture of uses, complementary to the shopping function. Town centres should be a focus for the community, have coherent car parking strategies, and be well managed and designed. It also introduced the sequential approach to the location of new development, for which there is an established need. This requires priority to be given to town centre sites, but if these are not available edge-of-centre sites may be acceptable if they are functionally related to the town centre. Only when these options have been considered should out-of-centre sites which are accessible by a choice of means of transport be examined.
11.18 Regional Planning Guidance for the South East (RPG 9, 2001) also requires retail development to generally be located within or on the edge of existing town centres. The London and South East Regional Planning Conference's (SERPLAN) Sustainable Development Strategy for the South East (Public Consultation Document, SERP 400) recommends the adoption of a sequential approach to the location of retail development and the minimisation of travel to shopping facilities. In considering proposals for major retail development, Strategic Planning Guidance for London (RPG 3, 1996) reaffirms the guidance contained in PPG 6 and supports the London-wide town centre hierarchy proposed by LPAC (now taken on by the GLA). It encourages diversity of uses in town centres and a sensible approach to changes of use in certain less vital centres, as well as promoting the evening economy. The London Plan, once adopted, will replace RPG 3. The Draft London Plan published in June 2002 also supports town centres and retains the town centre hierarchy. It also echoes the Government's advice on the sequential test.
11.19 The London Plan's categorisation of town centres identifies a number of metropolitan centres in some outer London Boroughs which have cross-boundary catchment areas. Richmond town centre is identified as a major centre, and Twickenham, Teddington, East Sheen and Whitton are classified as district centres. Strategic policy designations for the centres are currently under review by the GLA.
   
 

THE COUNCIL'S POWERS

11.20 The development and letting of shops is almost entirely undertaken by private enterprise and so the Council's powers to influence retailing are limited. Powers under the Town and Country Planning Act 1990 give the Council control over the change of use of shops to non-retail uses, but not between different retail uses. Financial and professional services complementary to a shopping centre may change to retail use without the need for planning permission, and cafés, wine bars and restaurants can change to retail use or to a financial and professional service, such as a bank, building society, or estate agent. In limited instances the Council may be able to control the size of unit and type of shop in new shopping development, by imposing conditions on planning permissions and using Section 106 agreements with developers. The Council also has powers to control the installation of new shop fronts and in certain cases the display of advertisements. The Council has compulsory purchase powers under the Acquisition of Land Act 1981, amended by the Planning and Compensation Act 1991, which can be used for site assembly if resources permit. As a highway authority the Council can introduce measures aimed at environmental improvement through pedestrianisation and can also improve parking, safety and access in shopping centres. The Council enforces legislation concerning health and safety, weights and measures, food and drugs and the description of goods and services. It is responsible for enforcing hours of trading.
   
 

STRATEGY

11.21 The overall strategy of the Plan is that facilities and services that are needed by residents, particularly shops, should be easily accessible, either on foot, by cycle, or where this is not practicable, by public transport. This approach is intended to ensure that less mobile residents have convenient access to facilities, and to reduce the need to travel, particularly by private car, thereby reducing the adverse associated environmental consequences. The maintenance of the established town centre hierarchy (referred to in STG 4) and distribution of shopping centres, will advance this strategy and is therefore the main thrust of the Council's town centre policies.
11.22 The main elements of the strategy in relation to town and local centres are as follows:
  (a) an emphasis on the improvement and consolidation of town and local centres, including modest expansion of shopping floorspace in appropriate locations;
  (b) steering new major trip-generating development into Richmond town centre and the district centres;
  (c) limiting any increase in shopping floorspace in an established centre to a scale that would not have an adverse effect on the vitality and viability of another shopping centre; or on the character and function of part of the existing centre;
  (d) encouraging a wide range of uses in town and local centres, but without compromising their retailing function;
  (e) improving the accessibility of shops and shopping centres for all residents including people with mobility difficulties and physical and sensory disabilities.
 
 

OBJECTIVES

11.23 To encourage the availability of shopping facilities at suitable locations to serve the needs of residents including people who are less mobile by maintaining the existing hierarchy:
  (a) ensuring Richmond town centre remains a major town centre providing a full range of goods and services, leisure, cultural and entertainment facilities, employment opportunities and housing. A level of investment will be encouraged which will preserve and enhance the character of the centre;
  (b) encouraging the provision of shops supplying a wide choice of food, other convenience goods, durable goods and services, and appropriate leisure, cultural, entertainment and employment opportunities and housing at district centres accessible both by public transport and by car;
  (c) ensuring that all Borough residents have shopping facilities for their day-to-day needs within a reasonable walking distance of their homes.
  To ensure that town centres are attractive to users, residents, visitors, retailers, leisure and service providers by improving their appearance, safety, convenience and accessibility, especially for pedestrians and cyclists and by public transport, and also to improve facilities for the collection and delivery of goods.
   
 

POLICIES FOR TOWN CENTRES AND SHOPPING

  TC 1 - IMPROVEMENTS TO CENTRES
11.24 The Council will encourage improvements to existing centres. Priority will be given to encouraging greater convenience for pedestrians including those with mobility difficulties, provision for cyclists, improvements to public transport serving centres, physical appearance, servicing and car parking arrangements.
     
11.25 There are very limited opportunities for expanding shopping floorspace within the Borough's centres and in any event major expansion of floorspace in one centre would lead to the diversion of trade from others. The viability of centres will be maintained by building upon their assets and through initiatives to improve their attractiveness and to improve their accessibility and general servicing arrangements. The Council is committed to monitoring the vitality and viability of the Borough's town centres. Health checks carried out in 1997 revealed that they are generally viable and healthy, although some smaller centres are beginning to show signs of stress. Plans for the further improvement of centres have been worked up with traders, owners and occupiers of properties, public transport operators and town centre users for East Sheen, Kew, Lower Mortlake Road and Twickenham. A town centre manager is taking forward plans for Twickenham. The Council recognises that to achieve some improvements to town centres (e.g. provision of new shop units), it may be necessary to use compulsory purchase powers to assemble suitable sites.
11.26 The Council will give priority to the improvement of facilities for pedestrians, including the provision of seats. Pedestrian priority areas, where traffic calming and other measures to reduce or eliminate traffic will be introduced where practicable (policy TRN 9). Provision for cyclists will be improved and bicycle parking provided (policy TRN 11). In order to discourage inessential car use, the limited amount of parking space in town centres will be allocated for short, rather than long term parking for commuters. Initiatives to improve the appearance of centres will be pursued, including tree planting and landscaping and well designed and co-ordinated street furniture. In considering the provision of new street furniture, planting and other improvements or alterations, full consideration will be given to access and safety considerations, particularly for people with disabilities. Under the Environmental Protection Act 1991, the Council has a duty to keep its public areas clear of litter and it will therefore seek to ensure that convenient provision is made for the disposal of litter.
  TC 2 - NEW SHOPPING DEVELOPMENT
11.27 A sequential approach will be taken when considering new retail developments. In Richmond town centre and the district centres proposals for retail development, including extensions to properties, in, adjacent, or well-related (or capable of being so) to key and secondary designated frontages, will normally be given favourable consideration. Other town centre proposals not in these key locations will be subject to criteria (b) to (i). The Council will seek to ensure that larger units are provided on sites where they are appropriate and they will not be acceptable if they would have a significant adverse effect on the viability and vitality of a neighbouring centre.
  Edge-of-centre proposals will be considered against the following criteria, when no suitable town centre sites/buildings capable of conversion exist:
  (a) there is an established need for such a proposal;
  (b) it would not harm the Development Plan strategy;
  (c) it would not cumulatively, or by itself, affect the vitality and viability of any existing town centre or local centre, or part of an existing centre;
  (d) it should be genuinely accessible, or can be made genuinely accessible, by a choice of means of transport;
  (e) it should not encourage substantial additional travel, particularly by car. Car parking should be minimised to discourage this and be designed and managed as part of the overall town centre parking strategy;
  (f) it is well located in relation to the road and public transport network and would not result in serious problems of road access, traffic congestion or road safety;
  (g) it is not sited on green belt (ENV 2), metropolitan open land (policy ENV 1) or other open land of townscape importance (policy ENV 3);
  (h) it would not have an unacceptable adverse effect on the environment of the surrounding area, in particular residential amenity;
  (i) it would not take up land needed for, or displace, other higher priority uses such as housing, open space, recreation, allotments, cultural/entertainment facilities, community uses and industry/commerce, and the site is fully utilised.
  Out-of-centre shopping proposals will not normally be acceptable, and will only be considered if no suitable sites/buildings capable of conversion are available in Richmond and the four district centres, or at edge-of-centre sites. They will also be assessed against the above criteria.
   
11.28 The policy seeks to maintain the town centre hierarchy outlined in STG 4 and in the objectives section (para 11.23), by consolidating shopping in Richmond and the district centres. The Council is concerned that these centres consolidate and develop their roles as centres which residents can use for weekly shopping and where they can select from a wide range of durable goods. Retail development in town centre sites in Richmond and the four district centres, which is of an appropriate amount for the size of the centre, will help to achieve this end.
11.29 These larger centres already have to compete with out-of-centre stores with extensive car parking. Food stores are available at Uxbridge Road, Hampton (J.Sainsbury), Isleworth (Tesco), Sunbury Cross (Tesco), Roehampton Vale (Asda), Chiswick (J.Sainsbury) and Manor Road, Richmond (J.Sainsbury). The main non-food stores are at Kew Retail Park, Manor Road (Homebase), Chertsey Road (Homebase) and outside the Borough at the Great West Road, in Hounslow and along the A3 corridor.
11.30 The Council commissioned a retail capacity study in 1999 which was produced by consultants Drivers Jonas. It concludes that the range and distribution of convenience stores both within the town centres and out-of-centre means that there is no qualitative need for major new stores, although modest development at suitable sites in town centres will add to their retail offer and contribute towards vitality and viability. In the light of the relatively slow growth in food expenditure, existing stores, along with commitments, will provide for quantitative need during the Plan period. The growth in comparison goods expenditure is more significant and the additional floorspace requirement needed towards the end of the Plan period, could partially be provided at the Richmond Station site and through consolidation elsewhere in the centres. Other proposals will be subject to the sequential test and policy TC 2. It is recognised that it will be necessary periodically to review quantitative need taking into account population growth, expenditure on shopping and other factors including the effect of Sunday opening in relieving pressure on floorspace and the growth in popularity of Internet shopping.
11.31 In considering retail proposals the Council will adopt a sequential approach with first preference given to town centre sites that are within or adjacent to designated shopping frontages. Proposals which are not in or adjacent to designated frontages, but which are, or can be made, well-related to designated shopping frontages are also acceptable. In establishing whether sites are well-related, the Council will consider matters such as whether: the proposal site will facilitate easy pedestrian access between the two; a clear retail link exists or could be established, preferably including a direct retail frontage; the specific design adds to the integration of the development; and, shared town centre car parking facilities can be made available. Due to the linear form of the four district centres and, to a lesser extent, Richmond, it is likely that other town centre proposals would be considered to be edge-of-centre locations. Should other town centre proposals come forward which are not in key locations, they will also be subject to the criteria in policy TC 2, but not to the test of need. However, it is likely that the majority of such sites would be capable of being satisfactorily linked to existing designated frontage. The Council will expect retailers to adopt a flexible approach to design, format and scale such that proposals are compatible with the character and function of the area. Developers should assess whether individual elements within a scheme could be accommodated in a different form in other more central locations. Where suitable sites cannot be identified but where there is a proven need the Council will then consider edge-of-centre sites. Edge-of-centre sites are defined in PPG 6. The Council expects such proposals also to be well-related to defined shopping frontages and to facilitate linked trips.
11.32 Out-of-centre stores will generally be resisted because they do not support the strategy of enhancing town and local centres which are accessible to all residents, provide a social focus and provide for linked trips. However, they will be considered when the town centre and edge-of-centre options are unavailable. Proposals for edge-of-centre and out-of-centre stores will be considered against the criteria included in policy TC 2. When assessing the impact of a retail proposal on the vitality and viability of a town or local centre the Council will: take into account the risk to the strategy for the centre; the likely effect on private sector investment; changes to the quality, attractiveness and character of the centre and to its role in the economic and social life of the community; changes to physical condition, changes to the range of services and the likely increase in the number of vacant properties. The Council may require an independent study to assess the economic and other impacts of proposed stores on other retail locations to prove that a need for the proposal exists and the likely changes to travel patterns that would result. The Consultants commissioned to undertake, and the parameters used for any study of this nature, shall be agreed with the Council. Where necessary the Council will control size and type of shops and type of goods sold in new schemes through planning conditions or through agreements under Section 106 of the Town and Country Planning Act, 1990.
  TC 3 - DEVELOPMENT IN SMALL CENTRES
11.33 In smaller centres extensions of existing shops and the development of new shops in or adjacent to key and secondary shopping frontages defined on the proposals map and in Appendix B will normally be given favourable consideration so long as the size of development is not likely to have an adverse effect on other centres or within the centre itself. The level of non-A1 development will complement the shopping function of the centre and be of an appropriate scale and intensity for the size of the centre.
     
11.34 The main function of the Borough's local centres is to provide day-to-day shopping facilities and services for residents. Policies TC 3, TC 5 and TC 6 are designed to protect that function. Opportunities for limited expansion of retail provision and other complementary uses and facilities will be encouraged where appropriate, depending on the size of the centre and the effect that it would have on other centres. Development in local centres should be easily accessible by walking, cycling and public transport, since its serves a local need. Essential services such as post offices and banks or automated teller machines will be retained where possible. In order to enhance local shopping centres it is important that proposals to improve or replace outmoded premises are encouraged, that successful local traders are able to expand their businesses and that any growth needed to serve new housing is accommodated within them. Proposals will be expected to be of a high standard of design providing full access for people with disabilities. Adequate provision for refuse storage will be required.
  TC 4 - FACILITIES IN NEW RETAIL DEVELOPMENTS
11.35 Retail developments will normally be required to provide full access for people with disabilities and where appropriate, communication systems for people with sensory disabilities. In addition, depending upon the scale and type of the development and its location the Council will normally seek some or all of the following:
  (a) public conveniences (including a toilet for people with disabilities);
  (b) pram parks and baby changing and feeding facilities;
  (c) seats at regular intervals and at bus stops, secure and conveniently located public cycle parking facilities and the provision of visitor moorings where appropriate;
  (d) recycling facilities;
  (e) crèche/children's play facilities.
  In addition the Council will encourage appropriate planning advantages which may be used to fund town centre management initiatives (see policies IMP 3 and TRN 2).
   
11.36 People with disabilities need to be able to carry out independent shopping trips. Access measures will also benefit elderly people and anyone with children in pushchairs. Seats are particularly important to elderly people and to shoppers with heavy bags. Public conveniences are essential on major shopping trips, while baby changing facilities and pram parks are a necessity for carers with young children. The provision of a creche, and in appropriate cases play facilities will make shopping a more enjoyable activity for all concerned. Town centres and freestanding shops are particularly good locations for recycling facilities as they provide the opportunity for residents to make one trip to both. Secure cycle parking should be located in a convenient place, preferably near large shop entrances or in the middle of smaller centres. The Council will encourage Section 106 agreements to fund town centre improvements which are in accordance with guidance contained in Strategic Planning Guidance for London (RPG 3) and Circular 1/97. Benefits should be reasonably related in scale and in kind to the proposed development. Decisions on the allocation of forthcoming funds will be taken following consultation with the appropriate Town Centre Management Boards, where they exist.
  TC 5 - KEY SHOPPING FRONTAGES
11.37 Planning permission will not normally be granted for changes of use or for redevelopment of shops that would result in any net loss of shopping floorspace within parts of centres which are identified as key shopping frontages on the proposals map and listed in Appendix B. In those key frontages which the Council considers would benefit from further consolidation, encouragement will be given to changes of ground floor premises to shop uses.
     
11.38 The Council has identified key shopping frontages from which further non-shop uses will normally be excluded and where the re-introduction of shop uses will be sought if the Council considers this would benefit the frontage. The aim is to maintain and strengthen existing shopping centres which advances the Council's overall strategy to provide for less mobile residents and reduce the need to travel, particularly by car. In the larger centres the intention is to protect the retail integrity of the centre and maintain a compact and convenient retail core, a choice and variety of shops, and the visual interest, vitality, attractiveness and continuity of the shopping frontage. In the case of Richmond town centre and the district centres, to also ensure that where redevelopment opportunities arise in the core shopping area to provide larger units, that these are secured for retail use as there are very limited opportunities to provide new retail floorspace in these centres. In the smaller centres, the intention is to maintain a range of basic shops to meet day-to-day, emergency, and in certain cases, main food shopping needs. Much of the Borough's shopping provision falls within conservation areas which have significant numbers of listed buildings. Protection of retail can help to preserve and enhance the character and appearance of conservation areas and the architectural and historic integrity of listed buildings. In designating key frontages consideration has been given to a range of factors including the demand for shop premises, existing uses, servicing and access arrangements, and environmental factors.
11.39 Whilst normally resisting service uses in key frontages it is important to accommodate the growing demand for service uses which serve residents and can often contribute to the attractiveness and viability of the town centre. In most centres secondary frontages have been identified to provide for those service uses (see policy TC 6). In protecting the function of all smaller centres the Council will, where it has control, resist the change of use of shops selling convenience goods and providing other essential goods and services such as chemists, post offices and hardware shops, where it believes hardship or inconvenience would result.
11.40 The Council has recently carried out a review of designated shopping frontages. Although the Borough's centres compare favourably with the national average, some centres are beginning to show signs of stress including a deterioration in their condition and in an increase in long term vacancies. This has resulted from changes in the way we shop and in particular in the rise in popularity of supermarket shopping. It is important to protect the shopping function of centres but not to encourage stagnation and decline. In some centres the amount of secondary frontage has been reduced, and key frontage has been redefined as secondary frontage, allowing greater flexibility for change of use in order to stimulate investment and promote the efficient use of town centres by allowing them to develop in other ways.
  TC 6 - CHANGE OF USE IN SECONDARY FRONTAGES
11.41 In parts of centres identified as secondary shopping frontages on the proposals map and in Appendix B the Council will restrict the numbers, types and locations of changes of use of shops and other uses in order to protect the shopping function and character of the centre. Uses which may be permitted are those which, in the opinion of the Council, complement retailing and attract people to the centre by providing services directly to large numbers of people, or rely on a window display for their operation and which will not adversely affect the amenities of nearby residents.
     
11.42 The Council recognises the need to accommodate the growing demand for financial and professional services and food and drink outlets, and certain other non-retail uses, which serve residents and often contribute to the attractiveness and viability of the centre. Examples are restaurants, cafés, wine bars, snack bars, libraries, launderettes, betting offices, offices that provide counter services direct to the public such as banks, building societies, estate agencies, employment agencies, copy bureaux and community facilities which need to be visible and serve a passing clientele e.g. advice bureaux. Not all the uses would be appropriate in secondary locations and before granting planning permission for any non-shop use the Council would need to be satisfied that the use:
     
  (a) is complementary to the shopping function and provides a direct service to the public;
  (b) will not result in an over-concentration of such uses in the area; and
  (c) will not detract from the residential amenities of the area; and
  (d) will not unacceptably add to traffic and parking problems in the area; and
  (e) will not have a detrimental visual impact on the shop-front; and
  (f) will not create an unbroken run of three or more non-shop units.
     
11.43 In appropriate cases the Council will require the provision of a window display. Planning guidance has been prepared on the treatment of shop-fronts and signs (see policies BLT 20, BLT 21 and supplementary planning guidance). Criteria (d) and (e) will be particularly important in judging proposals for "take-aways", restaurants and wine bars (see policy CCE 18). Proposals for car showrooms are dealt with under policy TC 10.
  TC 7 - ISOLATED SHOPS AND SMALL GROUPS OF SHOPS SERVING LOCAL NEEDS
11.44 Planning permission will not normally be granted for the change of use or redevelopment for other uses of isolated shops or of shops in small groups which serve residential areas more than 400m away from a shopping centre. In large housing developments in areas which the Council considers are deficient in local shopping the provision of shops may be required as part of the development.
     
11.45 The maintenance of shops for day-to-day needs within reasonable walking distance is of considerable importance to those households who do not have the use of a car for shopping and to those unable to travel far from home. They are valued by others for emergency and top-up shopping. The Council has designated key and secondary frontages across the Borough, but there are still some residents who live over 400m from a designated frontage. This is clearly unsatisfactory for elderly or less mobile shoppers, or people with young children, as it would require carrying shopping a considerable distance. Therefore the Council will resist the loss of isolated shops and small groups of shops which serve these areas. Where closure does occur and the Council is convinced that reasonable attempts to let the shop for retailing have failed, it will be concerned to ensure that the new use is compatible with surrounding uses. Growth needed to serve new housing should normally take place in existing shopping centres (policies TC 2 and TC 3) but where there is no shopping centre within reasonable walking distance new shops may be required as part of a new housing development.
  TC 8 - CHANGE OF USE IN OTHER SHOPPING FRONTAGES
11.46 In parts of shopping centres not indicated on the proposals map as key or secondary frontages or covered by policy TC 7, the Council will generally consider favourably applications for changes of use to any non-shop use compatible with the retail function of the centre and community uses, provided that there is no deterioration of highway conditions or a significant loss of residential amenity.
     
11.47 The Council recognises that the past decline in population and change in shopping patterns have led to a reduction in shops in the Borough. In some cases, the demand for the type of non-shop uses which complements retailing is not likely to be sufficient to absorb the surplus units. Empty shops have a blighting effect and could provide accommodation for other activities. At the same time there are several non-shop uses which could benefit from being in an accessible location. In commercial areas, and especially those which were formerly designated shopping frontage, such units can provide employment opportunities. This helps to provide premises for small businesses and business start-ups, for which there is a demand from local residents. The Council will consider favourably applications for such uses where the buildings can be satisfactorily converted, the proposed use will not adversely affect the functioning or appearance of the shopping centre or residential amenities and there is sufficient off-street parking where this is needed. In all cases there must be suitable treatment of the frontage to maintain townscape quality. Examples are offices and small workshops, medical surgeries, showrooms (but see policy TC 10), solicitors, insurance brokers, driving schools and mini-cab offices and entertainment uses (but see policy CCE 18).
  TC 9 - OTHER CONSIDERATIONS AND CONDITIONS FOR NON-A1 USES
11.48 In considering planning applications for services such as restaurants, public houses, wine bars, take-aways, launderettes and dry cleaners the Council will need to be satisfied that the use will not have an adverse impact on the environment and amenity of residents.
   
11.49 There are a number of uses which are appropriate to shopping centres but which can have a detrimental effect on the environment and nearby residents, particularly those living above shops. Where appropriate the Council will use its powers to ensure the following:
  (a) there is adequate soundproofing;
  (b) smells and fumes are removed by a satisfactory ventilation/ extraction system which does not result in undue noise levels or involve extensive or unsightly external ducting;
  (c) that hours of opening and playing of music are adequately regulated;
  (d) provision is made for satisfactory refuse storage;
  (e) adequate provision is made for the disposal of litter and, where appropriate, facilities are provided for collecting recyclable products sold at the premises; (see policy CCE 24)
  (f) there will not be an increase in on-street car parking to the detriment of highway conditions.
  (See also policy CCE 18)
11.50 Applicants should be aware that licences from the relevant licensing authorities may be needed and that the receipt of planning permission for a proposal does not guarantee such licences. The Council will liaise with the licensing magistrates to ensure that clear and consistent policies are produced to minimise any impact on the environment and amenity of residents.
11.51 The Council recognises that adequate cleansing and litter collection are necessary to maintain the attractiveness of the Borough's town centres. However, planning powers are limited on this issue. The Council will encourage the use of voluntary agreements for litter collection within the vicinity of proposed developments which include a take-away element. Section 106 agreements may be used depending on the scale of development.
11.52 The Council will encourage applicants for change of use, affecting premises in town, district and local centres to include separate access to accommodation on upper floors where practicable in order to ensure this space is fully utilised.
  TC 10 - MOTOR VEHICLE SALES AND SHOWROOMS
11.53 The Council will not normally grant planning permissions for shops for the sale of motor vehicles and non-retail showrooms in key and secondary shopping frontages.
     
11.54 Non-retail showrooms are defined as premises primarily used for display purposes where no direct retail sale is intended and which do not fall within the definition of a shop in the Town and Country Planning (Use Classes) Order 1987. Showrooms tend to break up the retail frontage and generally do not generate much activity. In order to protect the function and character of shopping centres the Council will normally restrict showrooms to the fringes of centres. When considering proposals for car showrooms it will take into account the likely effect on the street scene of vehicles displayed outside and the suitability of access arrangements. It will generally require access to be from the rear. The policy will also apply to car sales from open land. The Council will encourage applicants for changes of use to include separate access to accommodation on upper floors where practicable in order to ensure this space is fully utilised.
   
 
London Borough of Richmond Upon Thames - Unitary Development Plan
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