Proposals to display advertisements will be permitted provided that they would not harm amenity or public safety in the following respects:

Amenity considerations

a)  They would not have an adverse effect on visual amenity either individually or together with other advertisements;

b)  Any illumination would be appropriate to the area and would not harm amenity through overly-bright, flashing or inappropriate forms of illumination;

c)  The advertisement would not be out of scale or harmony with the building or the existing street scene;

d)  They would use colours and materials which are appropriate to their context;

e)  They would not create clutter on a building or within the street scene;

f)   Where they would be within or adjacent to a Conservation Area, they would preserve or enhance the character and appearance of the area;

g)  Where they would be on or close to a Listed Building they would not adversely affect the special historic or architectural character of the building; and

h)  Where they occur in the Green Belt they would respect the visual amenity of the countryside.

Public safety considerations

i)  The proposals would not adversely affect highway safety or other forms of public safety.